Self-Care Sanctuary

Inspired by the cultural roots that shaped their creativity and outlook, and drawing from the timeless practices of barbershops, Groom Guy was co-founded by Darius Davie and Matthew Sears with a shared mission to offer a fresh perspective on men’s health and wellness. Rooted in the belief that a grooming routine is one of the most powerful tools for self-improvement, the company blends personal care with hospitality. Groom Guy creates bespoke grooming sanctuaries designed for tailored, modern experiences that embody luxury and meticulous attention to detail. By merging the art of hairstyling with premium services, the co-founders are redefining the industry and offering men more than just a haircut—a journey toward personal empowerment and elevated self-expression.

As Groom Guy’s Principal Barber Stylist and longest-serving team member, Darrell “Ali” Colter brings over 12 years of dedication, precision, and artistry to his craft. His journey began in Queens, NY, where he apprenticed under seasoned professionals, sparking a relentless drive to master the intricate art of grooming. With expertise in all fade styles, beard care, and razor shaves, Ali’s approach is a seamless blend of technical excellence and genuine hospitality. Every detail, from the immaculate tools to the inviting ambiance he creates, reflects his belief that barbering is not just a skill but an elevated experience.

Ali’s signature style is rooted in precision and connection. He treasures the moment a client glances in the mirror mid-cut, nodding with satisfaction, as it fuels his passion to consistently deliver confidence and care. Known for his warm demeanor and sharp attention to detail, he strives to craft a space that feels as welcoming as home. Outside of the chair, his love for Vaporwave music reveals his creative side, offering a window into the thoughtful rhythm he brings to his work. With Ali, every visit is more than a haircut—it’s a transformative moment of artistry and trust.